Download e-book for kindle: A Creator’s Guide to Transmedia Storytelling: How to by Andrea Phillips

By Andrea Phillips

ISBN-10: 0071791523

ISBN-13: 9780071791526

The First How-To procedure consultant to Transmedia Storytelling

“Phillips’s ebook is a robust instrument for a person who desires to make a profession for him- or herself in the international of transmedia. via her assistance, the reader is ready to comprehend the basics of transmedia and the facility it may have while used with a compelling and robust story."
―David Gale, govt vice chairman, MTV pass Media

“Transmedia storytelling is a daring and interesting new enviornment for creativity and innovation. . . . Andrea Phillips offers a compelling, considerate, and transparent advisor to a subsequent new release of creators during this medium. She demystifies the method and proves that you simply, too, can push the envelope and be a part of the way forward for storytelling.”
―Michelle Satter, Founding Director, Sundance Institute function movie Program

“An very good and fair-minded primer and survey of the underpinnings and fast-evolving innovations at the back of multiplatform narrative. Andrea Phillips is one in all a small handful of writers able to either practising and obviously conveying the rules of transmedia storytelling. hugely recommended!”
―Jeff Gomez, CEO, Starlight Runner Entertainment

“A no-nonsense consultant for the fun-filled and surprisingly extraordinary global of transmedia storytelling.”
―C. C. Chapman, coauthor of Content principles and Amazing issues Will Happen

Includes Q&A classes with the world’s major specialists in transmedia storytelling

About the Book:

What is transmedia storytelling and what can it do for you?

It’s the buzzword for a brand new generation―a progressive method for telling tales throughout a number of media systems and formats―and it’s swiftly changing into the go-to method for a large choice of companies. in case you paintings in advertising, enjoyable, or ads, transmedia storytelling is a must have software for pulling humans into your world.

Why do you want A Creator’s consultant to Transmedia Storytelling?

If you must allure, interact, and captivate your viewers, you wish this booklet. Written via an award-winning transmedia writer and well known video games dressmaker, this e-book indicates you ways to make use of an analogous advertising and marketing instruments utilized by heavy-hitters similar to HBO, Disney, Ford, and Sony Pictures―at a fragment of the cost.

You’ll learn the way to:

  • Choose the proper systems in your story
  • make a decision even if to DIY or outsource paintings
  • Find and retain a robust middle creation crew
  • Make your viewers a personality on your tale
  • Get the investment you need―and even make a revenue
  • Forge your personal profitable transmedia career

With those confirmed media-ready recommendations, you’ll methods to generate must-read content material, must-see video clips, and must-visit web content that may in basic terms develop larger as audience reply, give a contribution, and unfold the be aware. You’ll create significant buzz with constructions similar to trade truth video games and fictional personality sites―or even “old-fashioned” structures comparable to e-mail and make contact with calls. The extra you connect with your viewers and the extra you get them all for the storytelling procedure, the extra profitable you are going to be.

This isn’t the long run. this can be now. this is often the way you inform your tale, contact your viewers, and take your video game to the subsequent level―through transmedia storytelling.

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Additional info for A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

Example text

So how would you do worldbuilding for Romeo and Juliet? For our purposes, think about trying to establish a sense of place and time for Verona, Italy, in the sixteenth century, as a transmedia extension for a performance of the play. Here are my suggestions, just to get your juices flowing. Depending on the time and resources you have available, you could do any number of things. On the lower end of the budget scale, you could create a website with maps of Verona and the greater region. The design might be heavy in sepia tones, with any writing being either hand-drawn or in a font made to look like it.

For 15 years, Blair Witch reigned as the most profitable independent film of all time; it remains a cultural touchstone even now. Blair Witch’s famous extended experience included the same kinds of complementary narrative we now see everywhere. Blair Witch filmmaker Mike Monello is a marketer today, and a cofounder of Campfire Media. Monello is proud of what he does (as well he should be, given the work he’s done for HBO, Discovery, and other clients). He has no reason to shy away from calling the Blair Witch extended experience a clever marketing campaign; quite the reverse, in fact, since it turned out to be a brilliant factor in the film’s success.

The most effective means of promotion are any traditional media you can afford: TV spots, billboards, bus shelters, whatever. There may be a day when that changes, but it’s not here yet. It’s even better if you can hire a great publicist to pitch your project to Wired, Variety, the Guardian, and the New York Times, too. This is why the most successful transmedia projects to date (as measured by number of participants) have, by and large, been part of an overarching marketing campaign. Those folks can afford to promote the project.

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A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms by Andrea Phillips


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